Customer selection without errors
CRM
04/24/2026
Problem
In the standard "Customer" field in Bitrix24, contacts and companies can be selected independently of one another. This leads to:
- Incorrect assignment of contacts to companies.
- Inconsistent data.
- Problems with search, filters and reporting.
- Duplicate or faulty customer entries.
Solution
We implement a custom "Customer" field with logical linking. How it works: • The company is selected first. • Then only matching contacts of that company are shown. • Incorrect combinations are no longer possible. Optional: • Synchronization with the standard "Customer" field. • Compatibility with existing processes and reports.
Output
- 80–90% fewer errors in customer assignment.
- 3–5x faster selection of contacts.
- Clean and consistent CRM data.
- Full compatibility with existing processes.