Self-service forms in the CRM
apps
04/15/2026
Problem
Clients (particularly in financial consulting, the insurance industry, HR and service companies) want to give external users (customers, partners, employees) the ability to update their data in the CRM themselves: filling out forms, changing personal data, signing documents or confirming information. The standard CRM forms in Bitrix24 are not suitable for such scenarios:
- No protected access via individual links + password.
- No editing of existing CRM elements (contacts, companies, deals).
- Limited flexibility in design, fields and data logic.
Solution
We offer the development of self-service forms with the following capabilities:
- Access via a personal, unique link (optionally with password protection).
- Fully custom design, fields and branding.
- Editing of existing CRM elements (contact / company / deal) or creation of new elements in the smart process.
- Generation of a PDF document based on the entered data with automatic storage in the CRM.
- Entry in the timeline of the CRM element with the text "Data was updated by customer name". The solution is fully adapted to your business processes, security requirements and design specifications.
Output
- Customers update their data independently without follow-up questions by phone or email.
- Reduction of effort for employees by 60–90%.
- Higher timeliness of CRM data and customer satisfaction.
- Full traceability of changes (who changed what and when).